Today, San Giovanni is a lively little town, where much goes on in the old centre: fairs and markets, and once a year around the witching night of St John’s Day (between June 23rd and 24th) all the mystery and charms of witchcraft come to life once more. It is an important industrial and artisan centre, home to a number of companies producing well-known fashion labels. San Giovanni in Marignano has been awarded the title of one of “The Most Beautiful Villages in Italy”.